Discovery & Research
We begin by diving deep into your business, understanding your vision, mission, values, target audience, and unique selling propositions. Our team conducts extensive research on your industry, competitors, and market trends to gain valuable insights that guide our design strategy.
With a thorough understanding of your business and its competitive landscape, our creative team starts brainstorming and developing initial design concepts. We explore various visual directions, focusing on elements such as color palettes, typography, and iconography that align with your brand personality and resonate with your target audience.
Design Presentation & Feedback
We present a selection of carefully curated design concepts to you, showcasing the rationale behind each design and how it aligns with your brand objectives. Your feedback is invaluable at this stage, as it helps us refine the concepts and make any necessary adjustments to ensure they meet your expectations.
Based on your feedback, our team refines the chosen design concept, meticulously fine-tuning every detail to create a cohesive and visually appealing brand identity. We work collaboratively with you throughout this process, ensuring your vision is accurately represented in the final design.
Brand Guidelines Development
Once the final design is approved, we create a comprehensive brand guidelines document that outlines the usage and application of your new brand identity. This includes specifications for logo usage, typography, color palettes, imagery, and other design elements. These guidelines ensure consistency across all your brand touchpoints, creating a unified and recognizable brand presence.
Collateral Design & Implementation
With the brand identity and guidelines established, we move on to designing and implementing your brand across various marketing materials and collateral. This may include business cards, letterheads, brochures, packaging, website design, social media assets, and more. Our team ensures that every piece of collateral reflects your new brand identity and delivers a consistent and engaging experience for your audience.
Launch & Ongoing Support
Finally, we help you launch your new brand identity, collaborating with you to plan a strategic and impactful rollout. Our ongoing support ensures that your brand continues to evolve and adapt to the ever-changing market landscape, maintaining its relevance and impact.
Experience the Orca Creative Agency difference by partnering with us for your brand design needs. Contact us today to discuss your project and let our team of expert designers create a unique and memorable brand identity that sets your business apart from the competition.