Magento is a platform, an eCommerce engine built on open source technology that provides online merchants with unprecedented flexibility and control over the look, content and functionality of their eCommerce store.

Magento’s modular architecture and scalability offers businesses complete freedom to create innovative shopping experiences that stand out from the competition. Magento’s intuitive administration interface and powerful marketing tools give merchants the ability to create unique eCommerce websites tailored to their specific business needs. Best of all, Magento is available for free as an open source platform!

Magento comes with a rich set of features out of the box so you can start selling right away! Some of the features include:

– A flexible product catalog
– Multiple payment options
– Advanced shipping options
– Robust marketing and merchandising tools
– Comprehensive reporting and analytics

Magento is also highly scalable so you can grow your business with ease. Magento can handle large volumes of traffic and complex catalogs with ease. And because it’s open source, you can customize it to fit your specific needs. Thousands of developers are already working on extensions and themes for Magento, so there is sure to be something that meets your needs.