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What is a brand?

  • March 5, 2022
  • 1 min read
  • Branding

Branding is the process of connecting good strategy with good creativity. – Marty Neumeier A brand is a name, term, design, symbol, or other feature that distinguishes one product or service from those of other producers. Brands are used to create differentiating advantages for products and services. The brand story is what sets the brand […]

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